Step 4 – Define “Measures of Success” against each Goal
Most often we get caught up in defining objectives, strategies and tactics but forget to identify metrics that will provide an indication of what is or isn’t working. Analytics is one of the most critical components of any web projects. Implementing an analytic tool is simple and some are even available for free.
This becomes nearly impossible as your website grows to a point that it receives more than a thousand visitors daily—no one has the time to keep up with the constant inflow of new traffic. One of the main reasons to add the Analytics Tool is to track trends. You’ll want to know, in a snapshot view, the results of different “campaigns”, posts and social bookmarking/networking stumbles etc. Without these trends, you cannot grow your site, neither do you know if you are pleasing your visitors (resulting in a general increase in traffic) or targeting the right keywords.
Although you generally form your visitor base with the content you write, implementing a statistics program on your site will benefit you by allowing you to more accurately target a market, whether in a specific country, age group, or lifestyle (earnings, home value, etc.). Out of all factors, this may be the biggest reason to ensure tracking of your website.
by Subir Singh (subir.singh@edynamic.net)
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