Best Practices for building Insurance Websites - Part 3

Step 3 – Define Strategies that will lead to achieving these Goal

1. Enable Customer Education & Research
2. Simplify product offerings
3. Ensure the website is a source of Information & Knowledge for Prospects, Customers, Agents, Employees, Media personnel, etc.
4. Connect the offline branding & promotion activities with the online channel
5. Provide visitors on the website with adequate tools that enable then to conduct research
6. Provide customers with self servicing capabilities
7. Encourage Lead Generation

by Subir Singh (subir.singh@edynamic.net)